In 2022, adidas Canada made a splash at the Toronto Caribbean Carnival, and we knew we had to level up for 2023. So, we teamed up with Toronto Revellers, a renowned masquerade band, and launched our new brand message: 'Mas Nation’. Our job? Bringing this message to life across all channels. We handled everything from content creation to sponsorship integration, design to social media, production, and on-site execution. Partnering with Toronto Revellers gave us direct access to the parade and its vibrant energy, allowing us to authentically share the 'Mas Nation' story. But we didn't stop there. We joined forces with local hotspot June Plum, hosted an exclusive photoshoot giving guests a sneak peek at the adidas-branded parade costumes and revamped our Carnival float. It was all about immersing ourselves in the Carnival spirit and celebrating with the community.
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