WNBA IN CANADA

In 2023, Toronto made history by hosting its first WNBA game, marking a major milestone for women's basketball in Canada. To celebrate this groundbreaking moment, adidas launched its 'Remember the Why' campaign, spotlighting the essence of the women's game and inspiring the next generation of female athletes. We spearheaded the execution, creating a nationally televised commercial featuring Canadian basketball star Natalie Achonwa. We also brought the excitement to the local basketball community with an exclusive event for two elite female teams, complete with a custom adidas court and engaging activities. After the game, we hosted a private mixer where guests enjoyed a discussion with WNBA player Natalie Achonwa, PWHL player Sarah Nurse, and sports marketer Bailey Williams, sharing their inspiring stories and the importance of women in sports.